Keene Growth Bloghttps://keenegrowth.com/blog/Practical ideas on marketing, follow-up and AI for service businesses.en-ZA Where software is heading: nine lessons from building HotLeadhttps://keenegrowth.com/blog/where-software-is-heading/https://keenegrowth.com/blog/where-software-is-heading/Tue, 10 Nov 2026 06:00:00 GMTAnyone can build software now, so what still makes a product worth paying for? Nine lessons from building HotLead in 30 days and watching real customers, and their AI assistants, use it.