YOUR BUSINESS. YOUR MARKETING. NOW IN BETA.

You know your business.
Now give it a system for winning customers.

Turn your expertise into a clear message, a focused landing page and social content that gives people a reason to get in touch.

Then follow up from your phone, with the information and scripts you need to start the conversation.

See how it works ↓Explore beta pricing ↗

US$149/month + US$149 setup · Your beta monthly rate, for life.

THE BIG PICTURE

See how the pieces
work together.

From explaining your business to building a funnel, creating content and receiving enquiries.

The HotLead story

Overview video coming soon

Explore how it works below ↓

MEET YOUR BUSINESS BRAIN

Tell it about your business once.
Put that knowledge to work every day.

You know the work you do is valuable. Explaining it, promoting it and keeping up with enquiries can feel like another full-time job.

HotLead starts by understanding your business—so you don’t have to start from scratch every time. Review your answers in your business profile, and use “Improve my answer” to help put what you know into words.

THE KNOWLEDGE ONLY YOU CAN BRING
  • 01
    Your services & customers

    Who you help, what they need and what you offer.

  • 02
    Your difference & approach

    How you work and why customers should choose you.

  • 03
    Your proof & personality

    Real experience, customer stories and your tone of voice.

Build and edit your funnelBlueTap Plumbing · Demo business · Click screen to enlarge

FROM YOUR BUSINESS BRAIN TO A LIVE FUNNEL

Your offer.
Your brand.
A clear next step.

Turn the knowledge in your Business Brain into a landing page and qualifying questions for your offer. Review the copy, make it yours and publish when you’re ready.

Here’s how that looks for BlueTap Plumbing, our demo company. Switch between the builder, customer-facing page, contact form and performance view.

Screens show example content and sample data, not customer results.

NO MORE BLANK PAGES

One Business Brain.
A month of things worth saying.

HotLead draws on your business to find useful angles, plan your month and write your posts in a few clicks.

01 / CHALLENGE A MYTH

“The highest asking price isn’t always the best strategy.”

A property consultant explains what sellers need to consider before choosing an agent.

02 / SHOW THE CHANGE

From recurring problems to finding the real cause.

A plumber explains how investigating a blocked drain can reveal the issue behind repeat callouts.

03 / ANSWER THE QUESTION

“What actually happens at our first meeting?”

A consultant removes uncertainty by explaining the process and what a customer should prepare.

04 / MAKE EXPERTISE VISIBLE

There’s more to a good quote than the final number.

A builder walks through the checks they make before pricing a job.

Illustrative angles. Your posts are based on your services, your approach and the facts you provide.

YOUR CONTENT, TAKEN CARE OF

Plan it.
Create it.
Schedule it.

Choose your posting rhythm and prepare the month ahead. Generate your posts, review them and create images to match.

Connect your Buffer account and schedule your prepared content with one click. Buffer publishes to your connected social channels, so you don’t have to return every day to copy and paste.

Start with a free Buffer account. Channel and scheduling limits depend on your Buffer plan.

Your month of content at a glanceBlueTap Plumbing · Demo business · Click screen to enlarge
Want to feature yourself in a scene?

Choose your photo and describe what you have in mind. Generate, review and refine the result, then add it to your post.

FROM INTEREST TO A REAL CONVERSATION

Your next enquiry.
A clear next step.

Create a branded landing page and a short qualifying survey for each offer. Find out what someone needs before you speak to them.

Get lead alerts on your phone. See their answers, then call, WhatsApp or email with a relevant script ready to use.

Add notes, update lead statuses and book appointments so you know what has happened and what needs to happen next.

The context and contact tools for your next callBlueTap Plumbing · Demo business · Click screen to enlarge

THE FULL WALKTHROUGH

See the whole journey in action.

Business setup → funnel → content → enquiry → follow-up

Product demonstration video coming soon

WHY I BUILT HOTLEAD

Years of learning.
Built into HotLead.

Darryn Mountfort, founder of Keene Growth
Darryn Mountfort
Founder, Keene Growth

Over the years, I’ve studied the work of David Ogilvy, Claude Hopkins, Dan Kennedy, Drew Eric Whitman—the author of CA$HVERTISING—and Donald Miller.

Their work shaped how I approach marketing: understand your customer, make your offer clear, write with purpose and test what actually gets a response.

I also invested thousands of dollars in specialist software—from landing-page builders and split-testing platforms to AI copywriting, social scheduling and image-generation tools.

I used them, tested their output and studied how they worked. Those experiences helped me understand which ideas were useful, where the tools fell short and how much work business owners still had to do to connect everything.

Those lessons shaped HotLead.

At its centre is your Business Brain: a shared understanding of your business, your customers and what makes your service valuable. HotLead uses that foundation to create your funnel copy, survey questions and social content—without making you explain your business from scratch every time.

My aim is simple: put the marketing knowledge and practical tools I’ve spent years learning into the hands of business owners who need to get on with running their business.

AN EARLY START. A LASTING ADVANTAGE.

Join during beta.
Keep your price for life.

HotLead is functional and being used by businesses. During beta, we’re refining the experience and learning from customers using it in their day-to-day work.

Your monthly subscription stays at $149 for life—even when the price for new customers increases.

Prefer a personal partner? Our US$1,500/month growth partnership includes HotLead, direct work with Darryn, campaign management and ongoing optimisation.

Explore the personal growth partnership ↗
HOTLEAD · BETA MEMBERSHIP
US$149/ month

Plus US$149 one-time setup

  • Your Business Brain and AI funnel builder
  • Social content, images and Buffer scheduling
  • Lead management and follow-up tools
  • Platform activation and guided self-service setup
  • Direct email and WhatsApp support
  • Your beta monthly rate, for life
Join HotLead at the beta price ↗

Checkout via Whop. Advertising spend is separate.

A FEW THINGS YOU MIGHT BE WONDERING

Good questions.
Straight answers.

Who is HotLead for?

HotLead is built for service businesses that want to attract enquiries and turn them into customer conversations.

Accountants, lawyers, plumbers, electricians, property consultants, wedding photographers, architects, builders, roofers, painters, landscapers, cleaning companies, pest control specialists, solar installers, air-conditioning technicians, security installers, pool maintenance companies, interior designers, kitchen installers, mechanics, auto detailers, removal companies, personal trainers, wellness coaches, physiotherapists, dentists, beauty therapists, hairdressers, event planners, business consultants… and your business.

If customers need to enquire, request a quote or book a conversation before buying your service, HotLead could be a good fit.

Do I need an existing website?

No. Your HotLead funnel can use a HotLead web address. You can also connect your own domain.

Does it publish my social posts automatically?

Yes. HotLead integrates with Buffer to schedule and publish your posts to your connected social channels. Connect your Buffer account, generate and review your content, then schedule your prepared posts with one click. You can start with a free Buffer account; channel and scheduling limits depend on your plan.

Do I have to write the posts myself?

You don’t have to write them from scratch. Once your Business Brain is set up, HotLead uses it to suggest topics and generate posts around your services, customers and offer. Review and adjust anything before scheduling.

What makes this different from a general AI tool?

HotLead starts with a saved understanding of your business and uses it across a connected workflow. Your Business Brain supports your message, content, funnel and follow-up without you having to explain your business again each time.

Does it run my advertising?

You manage your advertising accounts, budgets and campaigns. If you want that work managed for you, Keene Growth’s personal growth partnership includes campaign management.

Is personal consulting included?

HotLead includes direct email and WhatsApp support for using the platform. Personal strategy, implementation and ongoing campaign management are part of the premium partnership.

What does beta mean?

The platform works today, and we’re actively improving it with feedback from early customers. Features and the experience will continue to evolve.

What happens when the price increases?

New customers may pay a higher rate. Customers who join at the beta price keep their $149 monthly rate for life.

Put your business
knowledge to work.

Build your message. Create your funnel. Prepare your content.
Follow up your enquiries. Bring it together with HotLead.

Get beta access ↗

BlueTap Plumbing demo — example content and sample data.