Keene Growth Blog

Practical ideas for winning more customers.

Marketing, follow-up and AI for service businesses, written from the work we do with clients.

Where software is heading: nine lessons from building HotLead

AI · software · MCP · HotLead

10 November 2026 · 11 min read

Anyone can build software now, so what still makes a product worth paying for? Nine lessons from building HotLead in 30 days and watching real customers, and their AI assistants, use it.
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